Top SEO Mistakes to Avoid!

With the advent of internet, competition amongst businesses has gone to another level. There are billions of websites offering the same services/products and catering to the same target audience. This competitive online landscape has increased the importance of Search Engine Optimisation (SEO) like never before. Today, SEO is an indispensable ingredient for any business’s success. It boosts search engine rankings, targeted flow of traffic and sales of your business. However, many businesses even after implementing SEO don’t reap its benefits. Consequently, practicing SEO is essential but having knowledge of the common pitfalls to avoid is even more critical. Below are some of the most common SEO mistakes that businesses should avoid:

1) Duplicate Content:

Whilst content is one of the key elements that boosts search engine ranking, it poses a severe threat of penalty if the content found on the website is duplicated. Duplicate content involves the same content being used on different pages of the same website or on different websites. If you have two pages on your website based on one topic and targeting the same keywords, it is better to consolidate both the pages into one. Alternatively, write original content for both the pages. The problem with duplicated content is that it confuses search engines as to which pages to index. In addition to original web content, meta tags, meta description and title tags should also be original. To avoid being penalized and to check if the content you are posting is unique, pass the content to plagiarism checker tools such as Copyscape, Copysentry, and Plagscan, amongst others.

2) Stuffing Keywords and Irrelevance:

As the main job of SEO companies is to rank your business higher on certain keywords, some of them stuff keywords on the entire website and related article sites. More importantly, in the pretext of gaining high search engine ranking, such companies adopt unethical SEO practices such as targeting keywords with irrelevant content. In an attempt of misguiding users and search engines, Google penalizes the website as a spammer which is a severe blow to their business.

3) Automated Link Building:

Link building services are one of the essential SEO tactics that drive web traffic and boost search engine rankings. However, links built with mass automated directory submissions, social bookmarking submissions and article submissions do more harm than good. Whilst, there are many sites that offer thousands of submissions at extremely affordable rates, they are unreliable as they prefer spamming over manual submission. Hence, even though manual submission of articles and directories take time and more effort, it is more reliable and preferable over automated link building.

4) Over-optimisation of Keyword Anchor Text:

Whilst optimization of anchor text is vital, over-optimising it can severely affect search engine rankings. Using the same keyword anchor text to build backlinks will undermine all your efforts as search engine would consider it as spam. SEO companies should adopt variation in anchor text by rotating and mixing keywords to avoid being labelled as spam.

So, if you are already doing SEO for your website but are unable to rank higher on search engines, the above might be some of SEO mistakes you might be committing.

The Top 5 Changes in SEO (Search Engine Optimization)

The world of SEO (Search Engine Optimization) is in a constant lookout for changes made by the top search engines. With Google recently resorting to even manual penalties to curb spamming, SEO professionals now expect changes every time they log on. The constant changes have also led to the spread of a lot of rumors, even fuelling speculations on the death of SEO. People with experience in the field will know that coffins for SEO have been projected at earlier times too and just like every time, SEO refused to die. However, there have been a few vital changes in the way SEO operates, especially after the Hummingbird update and the war on Spam Links. The top 5 ways in which SEO has fundamentally changed over the years have been analyzed below.

Link Building

Some of the most drastic changes that have occurred are in the ways that Backlinks are formed. In the earlier days, the Inbound Links were placed manually by the SEO executives. The links were supposed to be placed at the relevant platforms only. But, since the numbers of links have a direct bearing on the page rank in the SERPs (Search Engine Result Pages), the SEOs were soon enticed to use the unethical ways of placing links everywhere they could! To make matters worse, software engineers entered the game and created programs that could place links automatically, taking the Link Building game to a whole new level. Google reacted early in 2014 and caught up with heavy penalties on such cases. There is no space for Unnatural Link Building in the current scheme of things and the new way of building links to your website is earning them with quality content placed at relevant platforms. Blogs and articles are the most convenient way of doing so but even they are under the scanner. Thus, techniques like paid Guest Blogging and Link Exchange are doomed with the current search methods.


Keywords were a major bone of contention between SEO executives and content writers. Any writer worth his / her salt felt strange every time the language suffered due to the demands of the Keywords. Hummingbird came to the rescue with its ability to predict the search phrase. With the attention shifting from the density of the keywords to the interest shown by the readers, writers now write for the users and no longer for the Search Engines’ bots. SEO now targets optimizing the content for real people and not for the crawlers.

Clicks to Conversions

The earlier SEO practices focused on increasing the clicks. It did not matter whether the clicks converted to real sales or not. Though this created impressive numbers in the reports, it was never a complete solution for the client. What good are a thousand clicks to a business if none of them convert into sales? The new trends correct the focal point and aim to convert with realistic appeals. It no longer depends on the number of clicks but on the testimonials and reviews of satisfied consumers.

Primary Traffic Sources

In the initial period of eCommerce, the majority of the traffic was obtained from the search engines. Thus, the first page of the leading search engines became the holy land for SEO and they stopped at nothing from targeting it. The popularity of social media platforms changed the scenario and the new techniques bring a major share of the traffic from them. There is no longer a requirement of putting all the eggs in the same basket.

Payment vs. Popularity

The earlier top rankings were reserved for the websites that could afford the paid services. There was no way to compete with those that had the added advantages of a premium service package. However, the present search engine algorithms look at the popularity of a site as a way of determining its quality. It is possible now to use the popularity of a website to rank high in the SERPs.

The above are the 5 major ways in which the techniques, employed by the SEO Agencies, have been affected by the changes made by the Search Engines. However, if the beginning of the year is any sign of the rest, many more changes should be anticipated.

SEO Contest Explained

In layman’s term, SEO contest is a competition participated by webmasters using a search engine’s website page rank system. Typically, the contest uses a nonsense and non-existent keyword for optimization. Some of the most famous SEO contest keywords include the “hommingberger gepardenforelle”, “nigritude ultramarine” and the “V7ndotcom Elursrebmem”. Generally, the keywords used in all SEO contests have no meaning because of these two reasons:

1. To avoid older websites to have a head start against newer sites.

2. To protect the ordinary internet searchers from the so-called “search results spams”.

SEO contests tend to “trick” search engines, particularly Google’s web search results. Google have been the constant ground of most SEO contests because it is notoriously known to have a complex search engine page rank system. Contestants can use any forms of methods and guidelines. These include the white-hat SEO optimization procedure such as giving readers a good & informative contents and fining page titles. However, some webmasters apply the black-hat SEO optimization system such as spamming, spamdexing, and cloaking.

Many SEO contestants use blog because it can be a great source of helpful, fresh and dynamic contents. Furthermore, most search engines prefer blogs as compared to a common website.

The history of SEO contest was considered to have established first on May 7, 2004 when SearchGuild sponsored the nigritude ultramarine challenge. The nigritude ultramarine SEO contest ended after two months (July 7, 2004) and was won by Anil Dash – the company Vice President of Six Apart. When asked about what is his technique in winning the competition, Dash stated that valid and informative contents are the name of the game. In addition, he also did not apply any black-hat optimization techniques in the contest.

After the success of the nigritude ultramarine SEO contest, several competitions soon followed. This include the “seraphim proudleduck” on September 1, 2004, “loquine glupe” on January 2005, “redscowl bluesingsky” on January 1, 2006, “v7ndotcom elursrebmem” on January 15, 2006, “Isulong Seoph” on September 30, 2006 and Ituloy AngSulong on February 23, 2006.

What is Spam?

It is really difficult to define spam. But generally speaking, spam is unsolicited information, which is forced upon the reader and is purported to advertise some service or product. The unsolicited information is not provided just once or twice; the reader is, in fact, so much bombarded with the same kind of information that he gets exasperated.

Here are some of the important features of spam.

Spamming through emails

The spammers consider email as the best medium for sending spam. They try to remain anonymous and send mails in massive quantities. The sender addresses are generally spoofed or harvested to conceal the identity of the real senders.

You may also receive political messages, appeals for charities, chain letters and spam to spread malware.

All unsolicited mails are not spam. For example, you have given your email id with a permission to receive messages, newsletters and business proposals. If the sender also sends legitimate business proposals, charity appeals, invitation to seminars, e-books through his emails, they are not considered spam. The reason is that the sender has already sought your permission to send you mails.

Sometimes the unsolicited messages of genuine nature may come from senders who have not sought your permission. Let us say you have only one supplier of certain product that you are trading. You wish you could know some other supplier for a competitive buying. Suppose you get a message from an Asian producer of the same product who quotes lower rates, then you would not consider this unsolicited message as a spam.

The key word for spam is ‘bombardment’ with unsolicited messages. Spam has spread its tentacles in other forms of internet marketing especially article marketing.

Most article writers tend to cater to the search engines rather than the searchers of information through search engines. Search engines accord prominent display to popular websites on their first pages. Their criterion for popularity of a website is the number of links that connect to that website.

So the article marketers fill up their articles with large number of links to their websites to hoodwink the search engine robots called crawlers. Not only that, they submit the same articles to hundreds of article directories through automatic submission software. The strategy is to create a deluge of links to fool the search engines.

Since their only objective is to create links, the articles mostly contain duplicate or copied content. Though prominent article directories such as EzineArticles discourage such articles, there are numerous other article directories that turn a blind eye to such submissions. This type of spamming is called link spamming through articles.

How to treat the spam?

Though you cannot stop the link spamming through articles, as it is for the article directories and search engine robots to devise methods to discourage their submissions, there are several ways you can stop spam in your emails to some extent.

Do not post your email ids on the public forums, newsgroups, chat rooms or websites.

Do not open messages that appear spam

Email service providers usually offer effective tools and filters to stop the spam mail. Yahoo, probably the most popular email service, provides options to do so. You can select all the messages that appear spam and click on the Spam button. They will stop appearing in your inbox. Yahoo also offers spam filters. You should add the spam mail’s id in the prescribed filter box and you will stop receiving mails from that sender.

Recovering From SEO Over-Optimization – Stop Committing These Mistakes

Until recently, Google had always adopted a negative approach when penalizing websites for violating quality guidelines. Those websites that did something illegal or manipulative were penalized. On the other hand, websites that resorted to over optimization were not punished. Google preferred those websites that struck the right balance between optimizing for search engines and optimizing for end users. A perfectly optimized website will be ranked the highest. A website that is optimized but where the webmaster has gone in for over optimization will be ranked lower. The website that tries to manipulate the system will be ranked the lowest. This is how the system worked.

The updates released in April 2012 have changed everything. As of now, even over optimization is being penalized. Submitting hundreds of ordinary quality articles to article directories will not be enough to attract traffic to your website. In fact, this reason is enough for Google to punish your website and reduce its rankings. Posting five top quality articles is preferable to posting 100 ordinary quality posts. This has now become the norm.

So, what steps should you take to ensure that you are not penalized for resorting to over optimization?

Keyword Density

Take a long and hard look at your keyword density. The general consensus is that keyword density between 2% to 8% is considered acceptable by Google. Anything above 8% will result in penalties for keyword spamming. However, many persons took this rule to the other extreme and focused on uniform keyword density of 7% throughout the website. They figured that this would be the best way to ensure that their content is linked and ranked high by Google.

The filters that have been introduced recognized instances of unrealistic and theoretical keyword density. The fact that a particular keyword has been repeated again and again just for the sake of link building is enough for Google to penalize you. On the other hand, using the right keyword at the right place in the best manner possible is enough to improve your rankings.

Stop Keyword Spamming

Stop writing for search engines. Using a keyword once or twice in the article is enough for an intelligent reader. You do not have to use the keyword 35 times in a 500 word post just to make sure your site is ranked high anymore.

There is nothing wrong in determining the keywords before writing your content. However, the keywords should be introduced in a sensible and natural manner. In many cases, it is evident that the article has been constructed just to highlight a particular keyword and for no other reason. In many cases, SEO experts resort to excessive internal linking to increase chances of high rankings.

This is not going to work anymore. If you want good results, then you will have to write for an intelligent reader and do your best to make sure that your content is shared with others. Simply having good intentions and resorting to White Hat techniques will not work any longer. You will have to resort to intelligent SEO instead of defensive search engine optimization. Make sure you keep this factor in mind when choosing a SEO expert for your website.

Back Linking And Comments – Is It Spam Or A Useful Comment?

I use two great plugins for spam.

Akismet of course, millions use it and it’s great. I did get tired of cleaning out the spam (you don’t have to, it deletes it on it’s own. I’m just crazy!) so I wanted something else to keep out the bots.

So I add SI Captcha which did the trick. It’s a wonderful plugin.

I didn’t have any spam for months then all of a sudden stupid comments from people looking for a back link to their site starting showing up.

When this kind of stuff happens, I know there was some big launch of another product for SEO or back linking with instructions on placing comments on other sites to get back links to one’s own site.

Which of course, is a great idea. Google places a ton of weight on the activity of your blog/site and comments could very well be the heaviest.

But of course it doesn’t work because the comments aren’t a true comment but just spam.

It’s time to grow up about the way you place comments because you’re just wasting your time (and mine too!) otherwise.

Do you really think someone will allow one of your comments to stick when you visited their site for the first time ever and spent 20 seconds there?

I love comments. I want comments. But I won’t allow spam comments.

If you’re going to do it, spend longer then 2 seconds on a site and make a good comment!

I’m not saying this will work every time, but you’re wasting your time doing it the way you’re doing it now.

And get your money back from the product you purchased that advised this course of back linking.

To sum it all up: Real comments are great, carry a lot of weight with the SE’s and gives you a great back link when done properly.

Professional SEO and Linkbuilding After Google Penguin Update

Google frequently changes its search algorithm and penalizes duplicated content, reduces spam and eliminates poor link building techniques with irrelevant links, all to provide your website with a better ranking in Google searches.

If you do not follow the latest Google SEO news and updates like “Penguin”, you can lose your website position in search engines like Google. The idea behind the creation of the Google Penguin algorithm is reflected in rewarding sites with unique content. For optimal performance which is NOT based on a spam website positioning and techniques, professional SEO services for SEO link building that does do not contain spam SEO tricks and methods are constantly utilized to conform to and follow Google rules.

SEO techniques for building links after a Penguin algorithms update, and still maintaining a positive effect on positioning websites in searches are part of the old Google SEO rules:

Article Submission- Article submission is a good way of marketing and setting up back links to your website. Now the article submission is an increasingly rare way to back linking as Google has found many article directories and defined them as spam. We have still some good article directories where you can post your written articles, and one of these good article directories is exactly this one where you are reading my article. Still, the same rule applies as before, write good articles, construct a good and unique article.

Back links from forum profiles- Forums are great places where you can set links. On most forums,we have a text field, a field that is below your profile and the present profile online signature. This is a good place where you can write a short text and set the back link pointing to your website.

Comments on blogs- You can leave comments on blogs and can set forth your personal opinion. Due to that, some blog visitors can learn more about your “SEO services”. In addition to attitudes and opinions that can be placed on blogs, you can set the links to your website which further directs blog visitors to your website. You must find blogs that have topic appropriate to your niche and you need to check that blogs have follow, or no follow back links.

You need to find blogs that have followed links to achieve the right effect with Google.

How do you know if it follows or not?

If you know HTML code it will not be hard to find, just select the comment with link and you can see the source, all will be shown. If you do not know HTML code then you need to use some SEO tools to show that the back link does not follow. You need to pay attention to your comments parameters. Before you post a comment you must be sure that your comment have same topic as the article, so it takes a little time to read the article and understand the content. Avoid short comments like this “this is a nice article” for the moderator will not allow comments such as that to be published.

If you not follow the Google updates and your website has been hit with a new Penguin update you must monitor your back links and find some of the link building techniques that Google now punishes.

What should be avoided?

Dangerous websites- Dangerous websites that have a lot of advertising in the content, these websites are already punished or penalized by Google. Dangerous websites that promote spam or violence and pornography are NOT good for setting up links. Google checks the location where it directs users.

Paid back links- All back links that you pay for advertising on other websites, to promote your website and target specific keywords, should be abolished. Google believes that each stream of paid advertising is bad for organic search.

Spam Blog comments- Blog comments with a low Page Rank without filters to delete spam comments will not help your website to be positioned better in Google searches. The new Google Penguin update punishes blogs that don’t have good content and have lots of anchor text. Every blog, every website that does not filter comments is a kind of spam, so if you set a link your website may seem like spam.

You need to find and get organic back links. If you do not know how to get organic back links and are not sure how to not be penalized by Google it is best to find a professional SEO services to take care of your SEO. Your website must have a good and u

SEO Providers – Freelancers, Professionals, Or Spam Artists?

If you happen to be like millions of others around the world, you probably receive at least one or two offers in your email inbox each week (if your spam filter doesn’t get to them first). These dubious offers-promises to “increase your traffic” a hundred times over and other similar ones-well, they sound pretty good. But they can’t be trusted; after all, they’re just spam!

Freelancer Or Spam Artist?

Again, many of these offers you’ll receive look legit enough. They come complete from a real email address, with a realistic name, a real phone number, and all of the other necessary credentials to look respectable. Sure, they’re real people on the other end of the line-but unlike most reputable freelancers in the SEO business, these folks have chosen to use dubious tactics (sending mass emails and spam) to thousands and thousands of people in the hopes that one or two follow up and fall into the trap.

So, it’s not that freelancers in general cannot be trusted or anything like that. In fact, there are some really incredible freelancers out there. But in this particular instance, when you receive emails that just sound too good to be true-and you just receive them unsolicited, out of the blue-well, the chances are very probable that they’re just after one thing and one thing only, your money.

Professionals Don’t Send Spam Emails

You might get an occasional solicitation from a professional SEO or web development expert-usually the legit ones will even offer some helpful advice or compliments. But pros never send you an email that simply reads, “We can increase your traffic by getting you a number one Google listing.”

And yes, we receive that exact spam email pretty much every day (it uses a different name each time). It’s just that one line. Suspicious enough yet? Should be. And here’s the kicker-it’s sent to us via the contact form of a site that already has top search engine rankings for all of its relevant keyword terms.

So, enough is enough-let’s put an end to this spam SEO client fishing once and for all. Just delete them if they even begin to look less than truthful.

WSpider Communications: Here at WSpider, when we send you any kind of email, it will be clearly identified as coming from us. And as part of our policy, we simply won’t send spam-ever. So if you’re receiving these SEO “guru” messages that we’ve talked about throughout this post, please steer clear of these fly by night SEO services.

What Is SEO and How How Has It Changed Over the Years?

Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as well as expected or was working, but no longer as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever.

I have been working in search engine optimisation and ranking website market, before it was even called SEO. Here are the changes in SEO since the start of the new millennium and what you should be looking for in the SEO services that your SEO Agency offers or provides.

We take a look back at SEO through the years and explain what SEO is today and how best to utilise it for our website.

SEO in 2000

Back at the start of the Millennium the ‘big’ search engines that most people were using were Lycos and Excite. Of course, back then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.

Websites were one or two pages with basic information to allow them to load quickly (within 20 seconds). SEO practices back then were to ‘hide’ as many keywords on a page as possible, so the website was found for those searches without making the page look to spammy for visitors.

In 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number 1 website for starting internet searches.

In 2003, Yahoo purchased Inktomi, AltaVista and FAST, which was basically the end of all of the ‘smaller’ search engines. Google started to stamp down on ‘spam’ practices and websites. At the same time Google realised that ‘AdWords’ were not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search engine platform. Google started to recognise ‘professional SEO’ experts and promoted good SEO rather than spamming SEO.

2004 saw the first website ‘banned’ from the internet as Google took action against websites that were spamming them. They also took legal action against the “SEO Company” responsible.

To rank a website in 2006 you just needed links back to your website and so buying links / link exchange was all the rage and most websites had a web page where they would list companies and links to their website (I am still amazed how many websites continue this practice).

Between 2004 and 2008 Google, now was the only real “player” in the search engine world, started taking action against poor linking practices and companies and started tightening up on spam and buying links. The ‘Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out.

SEO in 2010

Between 2010 and 2015 we started to see the search engines take notice of ‘Social Media’ sites and soon the results were filled with Twitter ‘tweets’ in the results. (I can still see the face of one of my customers when searching Google for his business, and the whole first page of the search results were compiled of tweets of a Twitter conversation that two members of staff had been having about how terrible the company was!)

Videos and images were also brought in to the search results with the Google ‘Caffeine’ update.

Google introduced “personal search results” with the websites shown in the search results based on your previous searches and websites you had visited before. This caused a ‘bit of a stir’ in the SEO world as customers claimed their websites were “top of Google” for any search they did related to their industry, just because they had visited their own website many times before, so Google of course fed them back the website for all relevant searches. This can still be a bit of an issue until you show them the new ‘Google Incognito search’.

The focus on ranking websites was on being found for BIG keywords. A ‘Plumber’ in Bristol would want to rank for that search, and so that was the focus.

Google ‘Panda’ and ‘Penguin’ updates figuratively killed off ‘link exchanges’ with huge penalties for websites who had irrelevant links pointing towards them. At the same time Google introduced “no follow links” to allow websites to provide relevant links to other websites and information without penalising either party. It was the start of “safe linking”. Quality and relevant content was now the key to ranking in the search engines.

A report by the ‘Office For National Statistics’ in 2014 stated:

38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.
Of all adults in Great Britain, 67% are aware of Internet storage space services, but the take up of these services to store data is much lower at 35%.
In Great Britain, 22 million households (84%) had Internet access in 2014, up from 57% in 2006.
Fixed broadband Internet connections were used by 91% of households.

The UK was now (almost) internet savvy and usage of mobile phones to visit websites was huge.

SEO 2015 and Onwards

The biggest change to the search engines in 2015 was the ‘penalisation’ of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for the user to read and understand. In ensuring that users got the best experience Google started ranking mobile friendly or responsive websites (where the website automatically changes its size and format to fit the screen) higher in the rankings.

The UK population were using their mobile phones for local searches, and local companies could at last gain an advantage over the large corporates or ‘national’ companies on the internet.

The introduction of ‘semantic search’, where Google brings back websites in the results not based on the keywords, but the content on a page, again changed the way SEO agencies looked at working on websites. Ranking for the ‘Big’ keywords, such as ‘Plumber Bristol’ became less important, as internet users became more savvy with their searches. ‘Long tail keywords’, and as many as possible, started to grow website visitors and more importantly, conversions.

What is The SEO Process Today?

It is probably correct to say that the processes or practices associated with search engine optimisation have now out grown the term ‘SEO’

In years gone by working the content and structure of a website was enough. Now, there is so much more to do to not only rank a website in search engines, but to get customer engagement. A better description of the service would be ‘digital marketing’.

Old practices, as mentioned earlier, meant ‘big’ keywords were key to ranking. A focus on a single keyword per page or even for a whole website would rank the business and back then it was all about ‘rankings’.

Old way of doing SEO

Today there are a number of factors to consider in regards to SEO. ‘Semantic search’ is the main driver and conversion the main goal, not rankings.

Semantic search is where Google returns information on the page, not the description the website creator input, back to the searcher. An example of this would be to take the ‘Plumber Bristol’ example. A few years ago you would have concentrated on ranking the business for “Plumber Bristol”, “Plumber in Bristol” and perhaps “Emergency Plumber Bristol” – although this still holds true for businesses that offer a solution for ‘distress purchases’ (where time and a solution outweigh the need for information and advice) better practice throughout a website is to add content that offers advice and guidance and includes ‘long tail keywords’ (3 or 4 word searches) such as “Emergency plumber with free callout in Bristol” or “Reviews for an Emergency Plumber near me”. Google wants the user to have the best experience and find the relevant information quickly, and semantic search achieves this. This is also sensible for a business owner. Would you rather your website was found by a searcher looking for “Plumber Bristol” where they could be after information, looking to get a job, looking for a plumbing service that you may not offer, or for a specific and targeted search such as “best emergency Plumber near BS7″? “Plumber Bristol” will get you a website visitor, being found for “best emergency Plumber near BS7″ will get you a customer.

In terms of keywords this is the largest change Google have made and it is here to stay. SEO or digital marketing is no longer about where you rank, but how many different search terms you can be found for and their conversion in to paying customers.

Website Content

A few years ago (and only 2 or 3 years ago) Google suggested to professional SEO Agencies that 300 words on a page was sufficient content. Last year they stated the MINIMUM should be at least 500 words.

Every day I am asked to review a website by a potential customer – and most of them have between 150 to 250 words on a page. This is common practice. There are two ways to look at this. Either Google has to change it’s expectations as most websites do not meet their grade or another way to look at this is as an easy way to jump the competition by simply adding content to your website. Do you think Google will lower it’s expectations or expect websites to improve to their standard? Google released the ‘mobile friendly’ update knowing that somewhere around 80% of websites would need to be upgraded – and they did it anyway as it benefitted over 50% of there users. Quality content effects 100% of their users.

I recommend to our customer about 800 words per page. This is enough content to be ‘semantic search’ friendly, provide relevant content and not be too word heavy.

Good practice is to have:

Page Title – say what the page is about (‘Big’ Keyword if you must)
Headline – asking a question
First paragraph explains briefly explains the content / solution
Image / or video
Longer description of the solution

Take our Emergency Plumber in Bristol, as an example:

Page Title: Emergency Plumber Bristol

Headline: Are you looking for the best emergency plumber near you in Bristol?

First Paragraph: Smith Plumbing offer a 24 hour emergency plumbing service in Bristol. We do not charge a call out fee and can be with you in 20 minutes. That is why our customer reviews and feedback say we are the best emergency plumbing service in your area. Call now on…

Image of the van or the Plumber looking professional

Longer description: What they can fix, common problems they resolve, some of the quotes from their customers etc.

This has a number of benefits.

Firstly, those people who just want a Plumber will read the first paragraph, see the image of the van (build authority and professionalism) and call the Plumber. Other people will want more information which they can find further down the page. Is this cheating at SEO? Absolutely NOT. You are providing relevant information to the user and Google will love you for it. How content is structured and written on a page is the “new” SEO.

The second benefit is that your website will start to be found for a combination of the words on the page – semantic search – in the example above the Plumber could be found by customers and potential customers looking for “Smith Plumbing”,”emergency Plumber near me”, “Emergency Plumber in Bristol”, “Best24 hour emergency plumbing service in Bristol”, “emergency plumber Bristol reviews” and dozens more search terms. If you were a Plumber would you rather be found for one big keyword or multiple relevant customer converting keywords? I thought so, and so does Google.

Old practices were to create website content for the search engines. Now you must create content to provide value for customers. This is an easier process than you might think.

What were the last 5 customer enquiries to your business? What was the problem they were trying to resolve? Write about the problem and your solution.

Google Penguin: The Algorithm Aims To Fight Back Web Spamming SEO Practices

Google stands firm to fight back black hat SEO practices. It vows not to let its search results spammed with egregious and crap contents. To reach its mission, Google has introduced Penguin algorithm. With the introduction of the Penguin, tracking system to distinguish ‘black hat web-spamming practices’ from ‘white hat practices’ would further be bolstered in the aftermath of the Panda update.

There are several SEO shortcuts and methods that help rank undeserving web pages higher. This might not work anymore. An aquatic, flightless and feathery bird of Antarctica has been brought out to keep watch on search engine optimization activities. It would keep tab over whether the websites are using original contents that can provide great user experience, using lesser amounts of industry jargons and fulfilling information needs of users.

5 Prime Roles of the Penguin:

i) Stop aggressive black hat web-spam tactics to manipulate search engines

ii)Scrutinize originality of website contents and promote high-quality contents

iii)Increase ranking of those pages that provide great user experience

iv)Look if the sites are using too many industry jargons

v)Give higher ranks to faster sites with better crawl-ability

Post-Penguin Scenario & Webmaster’s Role:

Penguin would reward higher quality sites with greater search visibility and reduce the rankings of those sites with cheap contents. Linking tactics to pages with ‘no relevant information’ would no longer be able to influence search engine mechanisms after the arrival of the Penguin.

That is why webmasters are asked to present those contents (both image-contents and text-contents) that are nearer to the understanding of the common users. They need to cease themselves from appeasing search engine algorithms. The contents that users find friendly and useful need to be used in the web pages instead. Penguin would penalize the sites which contain fake and copied contents and allow manipulative search engine optimization practices.

Post-Penguin Apprehension:

Post-Panda scenario fueled an apprehension of an ensuing end of the search engine optimization industry. Then, Penguin came. It aggravated the fear further. Many of the SEO professionals started to think that Google was out to put an end to the SEO industry altogether, thereby finishing SEO as a career-line.

Honestly speaking, this big brother of search engine community (as per the numbers of web searchers) has no such intention at all. What’s intended is that optimization professionals must ensure elimination of all types of ‘black hat practices’, such as extensive keyword stuffing and link manipulations.

Google instructs the webmasters not to try to manipulate and mislead its algorithm texture. Rather, they should focus to improve the usability of their sites, create original contents and build faster sites. In doing so, both web users and search engines would get greater user experiences. Page ranks would then automatically get improved.


The intention of Google is now very clear. It has no ill-feeling against SEO altogether. What webmasters are asked to follow are the terms of service of this search engine that plainly speak of allowing ‘white hat’ optimization practices only. If it becomes successful in achieving its mission, it would definitely be good for common web users because they would then land directly and quickly on those web pages that have truly relevant information they have been browsing for. It would also increase user experience of using Google as a search medium optimally. So, when this is the focus and it is all about enhancing quality of the search results, it is also a responsibility of the optimization professionals to extend their cooperation in this regard.

Citytech Software uses only white hat SEO methods. The optimization consultants of this company believe that this method may take time to increase the page ranking of web pages. But, what this method helps to achieve is just awesome, because such page ranks stay much longer that those achieved through black hat methods.